Ever tried to walk into Target and not spend at least $100? It can be damn near impossible. With all of the great high end designers they work with, who peddle everything from home goods to handbags, it's not difficult to go a little overboard.
Lately, Target has added a slew of big name make-up lines to its repertoire. While most of the prices are much more reasonable than department store brands, if you do not choose wisely (a.k.a. shop around) you may not save as much at this Big Box as you'd like to. During our research, we found that some of the Target brands were actually pricier than the department brands.
So, to help guide you through the confusion, we have put together a primer on each of the new designers Target is featuring, and which of their products are worth a purchase.
Pixi
Philosophy: Petra Strand, the makeup artist behind the brand, is a big fan of the "natural" look. Her goal is for her products to help you look like a better, well-rested version of yourself.
Hot Pick: We recommend the
Water Blush Collection ($20), available in two colors- one for fairer and one for darker skin tones. It's almost $10 cheaper than designer cheek & lip stains and gives you the exact same effect! Plus its super easy to apply. just dap on and blend!
JK Jemma Kidd
Philosophy: Jemma Kidd's line is all about approachable glamour. She has experience as a makeup artist, runway model and product designer, so she really "gets" fashion. She caters to women like PoorLittleRichGirls who want to look fabulous, but don't have tons of time or money to spend.
Hot Pick:
JK Jemma Kidd Mannequin Skin Complexion Enhancer ($24) is a wonderful substitute for the oh-so-popular Smashbox Photo Finish. Mannequin Skin can be worn alone or under makeup and creates an even and more glowing complexion. Best of all it is anywhere from $10-$30 less than other department store brand primers.
NP Set
Philosophy: Napolean Perdis want you to look like a celebrity. Think refined glamour, like Debra Messing at the Emmy's (for which he is the official make-up artist). This Australian born artist is passionate about making real women look their absolute best.
Hot Pick: We think the
NP Set Lip Gloss or
Lip Stain & Plumper (both $15) are the ways to go with this line. The colors are natural, it contains flax seed and avocado oils to keep lips moisturized and it costs anywhere from $5-$20 less than other designer brands.
