Meet Lauren Hurley & Marcia Callaghan. Together they are the powerhouses behind the fabulous events that make Gen Art Chicago, and now the authority when it comes to fashion at PLRG. From curating to directing, this dynamic duo sleuths for creative talent and inspiration in the city of neighborhoods. At the beginning of each month Lauren & Marcia will take us on a ride as they look back on the (always) eventful month they just had and narrate the highlights - where they went, what they wore and who they met…all with their personal commentary. We suggest you buckle up.
Sundance 2010
The Sundance Film Festival is the largest independent film festival in the United States where filmmakers from around the world come to showcase some of the best talent in cinema. Every year, Hollywood takes over the little mountain town of Park City, UT with lights, cameras, and of course - fashion. Sundance style= casual red carpet + film geek chic + lots of warm layers!
We returned to the festival this past January to join the Gen Art production team on a sleepless adventure of producing seven events in three days. Since we knew the only time that we would have with the photographers would be spent reviewing the event shot lists, we thought that we would take you PoorLittleRichGirls along on our Sundance shopping trip that we scheduled a week before takeoff.

THE EVENTS:
Gen Art Daytime Lounge (3)
7 Fresh Faces in Film presented by 7 for all Mankind
Kenneth Cole Vintage Black Party
K-Swiss Ping Pong Tournament
Entertainment Weekly Discussion Panel
THE CFA MISSION:
Bring our Chicago style to Sundance by shopping locally at two of our favorite boutiques.
THE BOUTIQUES:
Bonnie and Clyde’s
This is hands-down the most bad-ass boutique in Chicago. Lines are blurred between menswear and womenswear at this seriously hip Bucktown shop that has a take no prisoners approach to fashion. The statement pieces lured us in and the sale prices (that allowed us to score some unconventional staples at very reasonable prices) didn’t hurt either.

Lauren’s favorite purchase: The Tool Belt by Ivan Grundahl. Marcia and I are always fantasizing about fierce event production gear, so this tool belt caught my attention right away. Fashionable AND functional…talk about a statement piece!
Marcia’s favorite purchase: The black woven jacket by Kaylee Tankus is my new favorite blazer. The construction is perfection, but the embroidered jewels and chains on the right pocket make it absolutely irresistible.
Koros
Located in the West Loop, Koros is well worth the trip out west since it will leave you feeling as though you’ve stepped right into NYC’s meatpacking district. One of the best parts of visiting Koros was bumping into Chicago designer Tom Bynum of Bynum & Bang, who has partnered with Koros to launch his first women’s collection - after designing menswear for the last eight years. Owner Kristen Skordilis spent some one-on-one time with us during our styling appointment to show us the inaugural designs. On our way out we charmed the shy and modest Bynum into taking a photo with us. Later Skordilis whispered, “Tom is a true artist whose designs have become coveted by my clientele and have garnered a loyal following of fashion darlings from across the globe. Chicago should be very proud of him.”

Lauren’s favorite purchase: I love blouses that open in back because they can be seductive and demure at the same time. The gathered neckline on Bynum & Bang’s silk brocade Kate Top is sweet and innocent in front, but the satin ties are head-turning from behind. I rocked my Bynum with tight black skinny jeans and knee-high boots in Park City, but the look is killer with super high heels.
Marcia’s favorite purchase: Bynum & Bang’s silk charmeuse Sienna Dress captivated my attention immediately. The collection’s signature ant print looked especially stunning on the mustard-gold hue of the strappy bubble dress. The combination of the meaningful ant graphic on the tailored bubble-shaped hem made this garment an extra special item in my Sundance luggage.
SPOTTED AT SUNDANCE:
In Park City, our production pace was as high-speed as expected, but thanks to lots of double-dirty chai lattes and sugar-free Red bulls, we were sharp enough to notice some recurring trends.
Lauren: The challenge at Sundance is to be super cute without looking like you tried too hard… and to avoid freezing. Think fashionable details and interesting pieces mixed with casual-cool basics like plaid and denim. Statement coats are always a great choice because it might be all people see you wearing! I’m a fan of the thermals under ripped jeans that Kevin Zegers was sporting at our 7 Fresh Faces in Film event. Hot.

Marcia: Sundance is all about winter accessories. Whether it was hats, scarves or gloves, we saw knits everywhere. We spotted a lot of fingerless gloves along with statement scarves (that were also worn indoors). Interesting headwear was expectedly abundant on Main Street, but my favorite look was at our K-Swiss Ping Pong Tournament where our referee (and Gen Art family member), Matt Wise, sported a black fedora with his black and white striped jersey uniform.

OUR SUNDANCE STYLE:
Lauren: I like to travel with one color family, black or brown, to cut down on the number of matching pieces I have to bring. So a lot of my Sundance wardrobe revolved around black. I picked dark pieces with really interesting details - they aren’t loud and attention-seeking, but they show a TON of beautiful detail up close. I mixed dresses with layers of fishnets and tights, and finished all the looks with different styles of boots. And of course, I always top-off my serious production look with a walkie and blackberry holster.

Marcia: When I was inside the venue, I paired blazers with dresses for polished looks that were easily thrown together. I spent a lot of time outside of the venue at Check-In, so I also styled my dresses with layers upon layers of long sleeves, leggings, necklaces, sweaters and socks. My black Hunter Women’s “Lady N” boots were easily matched with everything (rule: there are no heels at Sundance.) I kept extra clothes in the production office so I could easily shift from indoors to outdoors at a moments notice. As long as I had my walkie, I was in business!
DISCOUNTS/DEALS: Follow us on Twitter! @Chicago_Fashion
SPECIAL THANKS: M.W. Krueger, Kristen Skordilis, Tom Bynum, Stephen Naparstek, Corey McCue, Alex Razzano, and Rebecca Gonzales.
Bon Voyage,
-Lauren & Marcia
