They didn't even bother spending money on an attractive font for their logo so they could pass the savings on to you!

Yesterday we realized the video we put up last week may not have made a whole lotta sense to some of you who aren’t from the West Coast (which is probably many of you). Ross Dress for Less is the country’s second-largest off-price apparel retailer after TJX Comapnies (that’s TJ Maxx and Marshall’s to you ladies).

Now, originally, we thought Ross was owned by the same company as Marshall’s and TJ’s. Turns out it’s not, but it got us thinking about how many companies and products are owned by the same people and look exactly same, except their names vary by region (this was very confusing for us when Eryn and I first moved to Chicago). And, we’re not just talking the difference between Californians saying “soda” and Midwesterners saying “pop.” Somewhere in Arizona, a woman is drowning her sorrows in a pint of Dryers ice cream while you are polishing off that gallon of Edy’s, but it’s totally made by the same company and the design on the packaging is identical. Because if you want your brand to become an American icon, having multiple names for the exact same product makes perfect sense and won’t at all confuse your customers.

So, for fun, here’s some of our fave brands that are different across the country by region. Any others that freaked you out the first time you noticed?

(Lacey Brenly)