Back by popular demand, PoorLittleRichGirls.com will be hosting its 2010 Battle of the Boutiques this winter to show Chicago fashionistas that they can still shop boutiques without breaking the bank.

On Friday, February 26th, PLRG is teaming up with Lumen to hold the second annual battle- where five local boutiques, and defending champion LeDress, will each stomp their stilettos in an effort to be voted the most stylish.

Each store will display five looks each, including items of clothing for $100 or less (dresses and outerwear count as 2 items). B-96’s Showbiz Shelly will MC and the audience, along with our panel of celebrity judges will be casting their votes- and enjoying complimentary cocktails and appetizers provided by Ultimat Vodka and Hub51.

We are now taking applications from boutiques interested in participating! Act quickly if you are interested, as the deadline is December 18th. This ultimate gala for local fashion, food and cocktails will provide you with a great platform to expose your business to nearly 300 of Chicago’s fashionistas, in addition to the expected press in Chicago’s top media publications. Entry will include models, event production and a full PR & promotional campaign to include your boutique’s logo and business information. The 2009 BOTB sold out within 1 week and resulted in press in the Chicago Sun-Times, Chicago Tribune, Metromix, Time-Out Chicago and The Red Eye. Media clips from last year can be found here.

To apply or receive more information about participation or general BOTB sponsorship opportunities, email Noelle at Noelle@poorlittlerichgirls.com.